Question

Which of the following is NOT one of the pitfalls of pursuing a differentiation strategy? a. Over-emphasizing efforts to strongly differentiate the company's product from those of rivals rather than being content with weak product differentiation b. Offering trivial improvements in quality, service, or performance features c. Overcharging for the differentiating features Adding so many frills and extra features that the product exceeds the needs of buyers d. Overspending on efforts to differentiate the company's product offering

Answer 1

Answer: Option A

Explanation: In simple words, differentiation strategy refers to the strategy in which a firm tries to develop and introduce a unique product that the customers find different from the other products offered by the competitors.

Thus, the emphasis that the company places on the differentiation works for the  benefit of the company as it gives the company an easy competitive advantage.

Hence the correct option is A.