Question

Brightburst believes that parents who do value vitamins represent excellent prospects. However, research suggests that many of these parents incorrectly think that the gummy-quality of Brightburst makes them less nutritious than other vitamins. The company plans to address this with fact-filled ads that demonstrate how Brightburst vitamins are every bit as nutritious as other chewable vitamins, and that kids like them more. This campaign is most likely to succeed if the target audience is _____

Answer 1

Answer: high in involvement

 

Explanation: The following case relates to the concept of brand awareness. The company wants to make sure that the it potential customers have full knowledge about their product so they do not loose them due to some wrong perception.

The company wants to send the message to the wide audience through the campaign and this could only be possible if their target indulge themselves in such a campaign .