1. Which of the following is an example of a SOCIAL influence on consumers

a. reference groups

b. life cycle

c. VALS system

d. self-concept

e. perception

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2. Which of the following is NOT a primary research tool?

a. surveys

b. experiments

c. interviews

d. focus groups

e. using Census data

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3. Which of the following situations is an example of a demand?

a. buying food at a grocery store

b. wearing only Levi's jeans

c. switching between Pepsi and Coke

d. clearing bottled water from supermarket shelves before the impeding snow storm

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4. Psychographical influences indicate influences of a person's

a. gender

b. age

c. residency

d. lifestyle

e. occupation

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5. A characteristic that you seek in your new target markets is that they can be effectively reached and served. You would like these segments to be _________.

a. measurable

b. accessible

c. substantial

d. actionable

e. profitable

Reference groups are considered a social influence in consumer purchasing. They are often groups that consumers will look to to make purchasing decisions. So if a reference group endorses a product, either through use or statements about the product, those that look to the group will often purchase that product.

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