The most logical cause for John's impoverishment is complex, and consists of the changes in the capitalist model brought about by economic globalization. Globalization is an economic and political phenomenon that has transformed the relations of production and labor. The companies started to produce in countries where the labor is cheaper, becoming consequently more competitive. In addition, globalization has increased competition from industries, making the most efficient companies producing goods and services prevail over the others. This, coupled with the context of economic recession, made John lose his job and become poorer.