Question

CL Inc., a new firm, used mass media to gain traction among customers. The company used sales promotions and public relations to achieve the long-term targets and goals identified by the top management. It also opted for direct marketing on a project-to-project basis. The assimilation of these various promotional tools is commonly referred to as

Answer 1

Answer:

integrated marketing communications

Explanation:

Integrated Marketing Communications ensures all the forms of the communications and the messages which are linked together.

It means the integration of all the promotional tools to work in harmony and produce more business and thus revenues and profits.

For example, in the given case study in which the firm is using various promotional tools in different ways to make profit. This assimilation is known as integrated marketing communications.