Question

Zista, a boutique that caters to the clothing needs of women, manufactures two different lines of fashion wear based on the purchasing power of its customers. One product line caters to the needs of affluent, middle-aged women, and the other line targets younger professionals and homemakers. Zista most likely segments the consumer market based on ________ variables.A) geographicB) psychographicC) universalD) demographicE) behavioral

Answer 1

Answer: Option (D) is correct

Explanation:

Demographic segmentation is referred to as or known as market segmentation in accordance to the religion, age, gender, race, ethnicity, education and income. Also demographics can be easily segmented into different markets in order to help an organization or other entity target its customers more accurately. With such type/kind of segmentation, an entity or  organization can therefore categorize needs of the customers.