Question

As you consider your task, you reflect on the customer experience you are working to develop. You understand that products can be placed on a service-goods continuum with purely tangible goods and purely services as endpoints. To choose the best marketing tactics, you evaluate The Spa at Verdure's position on the continuum. Which classification most accurately represents The Spa's position on the service-goods continuum?

(A) Mostly a tangible good
(B) Purely a tangible good
(C) Mostly a service
(D) Purely a service

Answer 1

Answer: Mostly a service

Explanation: In simple words, services refers to that exchange where no physical goods are transferred. In such an exchange, the service providers performs a job based on his skill in exchange of any monetary benefit.

In case of a spa, individuals get the massage from the employees and the employees get the salary and other such benefits.

Hence from the above we can conclude that the correct option is C.