Question

what is ___ the use of marketing partnerships between businesses and nonprofit organizations that are designed to spike sales for the company and raise money for the nonprofit organization.
a. Consumerism
b. Cause-related marketing
c. Corporate marketing
d. Sustainable development

Answer 1

Answer:

The correct option is: b. Cause-related marketing

Explanation:

Cause-related marketing is a part of the corporate social responsibility (CSR) of a company or organization. It is a mutually beneficial relationship that involves the promotion of a non-profit organization by a for-profit organization.

This type of collaboration aims to enhance the sales of the for-profit organization and promote the cause and raise money for the non-profit organization.