Question

All of the following are components of the implementation phase of the strategic marketing process except which? a. Defining precise tasks, responsibilities, and deadlines b. Executing the marketing program c. Designing the marketing organization d. Conducting R and D e. Obtaining resources

Answer 1

Answer:

e. Obtaining resources

Explanation:

Organizations use different resources to accomplish goals. The major resources used by organizations are often described as follow: (1) human resources, (2) financial resources, (3) physical resources, and (4) information resources. .Managers are responsible for acquiring and managing the resources to accomplish goals.