Question

Gainville Inc. manufactures Android phones. Each new Gainville phone launch advances the cause of democratizing technology.​ Gainville, an expert in fostering customer​ community, engages customers at a​ deep, emotional​ level, and has been ranked one of the Breakaway Brands by the brand consultancy Kendell Associates. Gainville is most likely positioned on​ ________.

Answer 1

Answer:

Strong belief and values.

Explanation:

Marketers need to position their brands clearly in the minds of consumers.

Brand strategy decision incluedes:

-product attributes.

-product benefits

-product belive and values. Strongest brands go beyond attribute or benefit position. These brands pack an emotional wallop. They focus on creating surprise, passion and excitement surrounding a brand.