Question

Which of the following statements is true of a multidomestic strategy? a. It occurs when multinational firms enable individual subsidiaries to compete independently in local markets. b. It encourages firms to produce globally standardized products to be sold the same way all over the world. c. It achieves lower production and marketing costs and increased profits through uniform production. d. It presumes that the markets throughout the world are becoming more alike.

Answer 1

Answer:

a. It occurs when multinational firms enable individual subsidiaries to compete independently in local markets.

Explanation:

A multidomestic strategy is an international marketing approach that chooses to focus advertising and commercial efforts on the needs of a local market rather than taking a more universal or global approach.