Question

A French cosmetics manufacturer uses uniform international advertising campaigns that is controlled by the company's advertising department in France. The company's concern with cost efficiency and continuity in its communications programs indicate that the company has a _____ advertising department.

Answer 1

Answer:

centralized

Explanation:

In centralized system of the advertisement, advertising manager controls all promotional operation which also include coordinating creation, budgeting  and advertisement production. The manager also plans media schedules and also monitors and administer the promotions for sales promotions for all the products or the services of the company.

In the given case, the company uses uniform international advertisements and this states that the company has centralized advertising department.