Sheffield Cargo serves both consumer and business markets, but most of its revenue comes from its business customers. Of late, the business customers of Sheffield Cargo have demanded a change in the packaging of heavy cargo along with a more sophisticated and user-friendly extranet framework. Sheffield Cargo is under pressure to offer better products and services or risk losing a huge portion of its customers. This is an example of ________.

Modified Rebuy is a buying situation in which an individual or organization purchases goods previously purchased but makes changes to some elements of the previous order. Such elements include price, product specifications, design, packaging etc. The scenario represents a modified rebuy situation.

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