Question

Greta is concerned that one of the potential market segments she has identified for her dog grooming service is too small and has too little income to have sufficient buying power. Greta is concerned with whether the segment is
Select one:
a. reachable.
b. substantial.
c. responsive.
d. identifiable.
e. profitable.

Answer 1

Answer: Option (B) is correct.

Explanation:

From the given case/ scenario we can state that Great is concerned with the fact that whether this segment lies under substantial criteria. This criteria refers to the fact that the market segments are large and profitable enough to be served. Here in this case, the segment tends to usually have few consumers but still the marketers have the tendency to sell huge volume of this commodity.