Companies that are successful in appealing to different generational needs and wants are successful in reacting to which macroenvironmental force? a selected option a Demographical b not selected option b Cultural c not selected option c Competition d not selected option d Technological e not selected option e Natural

Demographic forces refers to people and the study of human populations. They involve the demography (size, density, age, gender, occupation and other statistics) of the market. A company needs to know about the market´s demography simply because they intend to sell their products to them. One of the most important goals of a company should be to satisfy the needs of its customers, and in order to do so, they must find out who their potential customers are.

Some very important aspects of demography that companies should be very aware of are:

the growth rate of the population: the world population is growing rapidly, but not at the same in every place. In some places the population is not growing at all (e.g. Japan, Italy).
changing age structure: people live longer now and have fewer kids.
changing family structures: before a normal household included a father, a mother and their kids. In many places this typical family scenario is not very common nowadays.
geographic shifts: all around the world people are leaving the country side and moving into big cities.