Question

Ski Safety sells emergency safety and rescue products to ski patrols and rescue workers at prices that are below those of its competitors, which offer a larger line of more expensive products and focus on broader markets. Ski Safety is pursuing a ____ strategy.

Answer 1

Answer:

Ski Safety is pursuing a Cost Focus strategy.

Explanation:

Remember that Cost Focus means emphasizing cost-minimization within a focused market, and Differentiation Focus means pursuing strategic differentiation within a focused market.

Answer 2

Answer:

Competitive pricing

Explanation:

Competitive pricing is a strategy where the prices set by a competitor are first considered and analysed before the selling price is determined.

It is recommended when there are large no of substitutes goods and competitors

The aim is to get advantage over competitors through pricing . This practice can  ignore the production , overhead cost and even the product's value and focus on information from the market to set price.