The U.S. Postal Service now offers a "Click-N-Ship" online service, where users can buy and print postage and labels online. According to the "Buyer Utility Map," the U.S. Postal Service is offering the _____ utility lever, during the _____ stage of buyer experience cycle.
A. risk, use
B. fun and image, maintenance
C.convenience, purchase
D. environmental friendliness, disposal
convenience, purchase will be filled in the blanks.
Since, service is online and users can buy and print postage and labels online, the U.S. Postal Service is offering the Convenience to the users. Now, it would be easier for the customers to buy and print postage stamps. This done during the purchase stage of the buyer experience cycle.
