Question

Gerrard, a manager at Zincod Clothing, organizes a survey to study the quality of the company’s products. He instructs the survey team to interview readily accessible customers who visit the outlets during weekdays. In the context of nonprobability samples, Zincod Clothing is most likely using a _____ for its survey.

Answer 1

Answer:

The correct answer is convenience sample.

Explanation:

Sampling of or for convenience is a non-probabilistic sampling technique where the subjects are selected given the convenient accessibility and proximity of the subjects to the researcher.

The subjects of a specific investigation are selected for the study only because they are easier to recruit and the researcher is not considering the inclusion characteristics of the subjects that makes them representative of the entire population.

In all forms of research, it would be ideal to generalize the results to the entire population, but in most cases, the population is too large and it is impossible to include each individual. This is why most researchers use sampling techniques, such as convenience sampling, the most common of all sampling techniques. Many researchers prefer this sampling technique, since it is fast, cheap, easy and above all, subjects are available.