Lever Brothers, a worldwide leader in consumer products, follows a brand strategy in its personal care division with nine brands (AXE, Dove, Lifebuoy, Lux, Ponds, Rexona, Sunsilk, Signal, and Vaseline) that operate independently of one another. This is an example of _______.
A. Family branding
B. Store branding
C. Stand-alone branding
D. Co-branding
E. National branding

In the model of independent brands (house of brands) different brands coexist independently acting on the basis of the different lines of business. This model allows attacking different market segments with specialist brands in each of them, but in the face of the great freedom it provides, minimal synergies between brands are used. For example, LVMH, the world leader in luxury products, has in its portfolio brands such as MOËT & CHANDON, DIOR, AG HEUER or SEPHORA, among others, which operate without any link to the corporate brand.