Question

A local country club has a great golf course, swimming pool, tennis courts, and even a stable for horses. It also has numerous high-profile businesspeople, doctors, and local politicians as members. To attract new members, the club's board of directors should focus its marketing efforts on people who view its current members as __________ group.

Answer 1

Answer:

an aspiration

Explanation:

Based on the information provided within the question the club's board of directors should focus its marketing efforts on people who view its current members as an aspiration group. This term refers to a group of people that and individual wants to be associated with but currently is not. Focusing their marketing efforts on these individuals will greatly increase member size since these are individuals who already have the desire to be a member but have not yet fully committed.

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