Question

The La-Z-Boy furniture company collects information about a wide variety of competitive, economic, political, legal and regulatory, technological, and sociocultural forces that affect its marketing activities. This process is called

a) survey of environment.
b) environmental scanning.
c) environmental analysis.
d) marketing information processing.
e) marketing.

Answer 1

Answer:

b) environmental scanning.

Explanation:

Environmental scanning -

It is the study that helps the organization to identify the threats and opportunities in the ecosystem to form new objectives and strategies in order to improve the performance in the industries .

It refers to the utilization and collection of the information regarding the trends , relationships and events of an industry and the usage of the knowledge for creating the objectives and strategies to future .

This process require the person working for the organization to search for important lessons m threat and weakness and opportunities .

Hence , from the data of the question , the process is called environmental scanning .