Question

The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes used in the old-fashioned cookies the company produces and markets. This statement deals with which part of the marketing mix?

a) Product
b) Price
c) Production
d) Promotion
e) Place

Answer 1

Answer:

A. Product

Explanation:

The marketing mix consists of the 4Ps typically which are: Price, Product, Promotion and Place. Therefore, production is taken out as a viable option. Because the statement deals with recipes for old-fashiones cookies and it is a food company, the part of the marketing mix it deals with is the product.