Answer:
You should remember that all of us are prone to remembering moral principles,customs ,beliefs and ideas that have been ingrained in our minds from our childhood and we may use these to influence our cognitive thinking and perceptions.
Explanation:
We have ideas and inner beliefs that have been ingrained into our mind since from birth and we carry these beliefs and ideas as we grow up.
The impact of all these ideas and beliefs may cause us to be ethnocentric in some ways or most ways.
As a sociologist you need to tackle these ideas and beliefs , bring them to surface to avoid distortion of your results which may be caused by these ingrained beliefs and ideas if they are not dealt with properly.
This will help you ensure that the result are free of bias ideas and you don't contaminate your results.