Westburn Inc., a fast-food restaurant chain in Beachden, a European country, opens six outlets in Valcoast, an Asian country. It customizes the menu for the new outlets according to the preferences of the people of Valcoast. This scenario most likely exemplifies the concept of _____.
Local adaptation/responsiveness: “is the ability to react in an appropriate timescale to events, opportunities and threats in order to be or maintain a competitive advantage” (Barcley, 1996).
