Question

Coca-Cola and PepsiCo spent a total of $75 million to launch mid-calorie sodas. The new brands grabbed a combined market share of less than 1 percent. Coke’s and PepsiCo’s ____ would be responsible for determining that the product should be deleted from each of their product lines.а. middle-level managementb.first-line managementc.team leadersd.product supervisorse.top management

Answer 1

Answer:

top management

Explanation:

You must make this decision because you had to have from the strategic planning and have made a marketing style and if this business idea failed, it is your responsibility to assume the error and eliminate these products from the production line and be able to stop the losses