Question

As the manager of an organization that is attempting to build a marketing information system (MIS), you have been informed that an MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research.
A) external records and documents
B) databases found on the Internet
C) consultant reports
D) internal company records
E) secondary data from government sources such as the Better Business Bureau

Answer 1

Answer:

D) internal company records

Explanation:

The first component of MIS is 'Internal Record'. Marketing managers get lots of information from the internal-records of the company. These records provide current information about sales, costs, inventories, cash flows and account receivable and payable.

Answer 2

The option that should be used for MIS is D) internal company records

Component of MIS:

The first & foremost component of MIS  should be the Internal Record.In this, marketing managers received many information from the internal records of the organization. These records gives the present information with related to sales, costs, inventories, cash flows and account receivable and payable.

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