Question

Quitman Enterprises sells its business language dictionary to college students throughout the United States. Joseph Quitman, the owner, wants to start selling the book to international students abroad. Quitman wants to pursue a ________ growth strategy.
A. diversificationB. product developmentC. product proliferationD. market penetrationE. market development

Answer 1

Answer:

The answer is: E) Market development strategy

Explanation:

A market development strategy involves selling your current products in new markets.

In this case, Quitman Enterprises will sell their language dictionary (current product) to international students abroad (new market).

They will seek to expand their potential market through new users of the same product.