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Jon is a big fan of the newest electric car and he talks about it frequently. However, he waited a few months to buy it until his favorite car website did a review on it. What inference can you make about how marketers categorize Jon? He is considered a laggard. He is considered an innovator. He is considered an early adopter. He is considered an early majority.

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Answer:

Jon is a big fan of the newest electric car and he talks about it frequently. However, he waited a few months to buy it until his favorite car website did a review on it. He is considered an early adopter.

Explanation:

The term early adopter refers to an individual or business who uses a new product or technology before others. Companies rely on early adopters to provide feedback about product deficiencies and to cover the cost of the product's research and development.

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