Karl Gustavsson’s company Karl J. Gustav makes Halloween costumes and other clothes for cats, dogs, and other house pets, and matching outfits for their owners. 15% of his revenue is donated to no-kill shelters across the country. Before starting his company, Karl spent time considering what he wanted to accomplish with his venture, and he wanted to make pet owners happy through bonding with their pets while helping abandoned animals find loving homes. Which component of building an entrepreneurial mindset was described here?

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