Teddy Times Inc. is a popular toy-manufacturing brand. It sells its products under its own brand name at various department stores. The company also sells a few of its product lines through a popular retail chain using the retail chain's label. Which of the following branding strategies does Teddy Times use?a) mixed branding strategyb) multiproduct branding strategyc) brandjacking strategyd) private branding strategye) multibranding strategy
Mixed branding is a strategy of producing the same good but marketing it to different segments under different names. The segmentation does not have to be price-related.
