carterjavon6379 carterjavon6379

17-09-2019
Business

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Molly has been directed by her regional marketing manager to cut prices on seasonal items, place an ad in the local paper, and tell distributors to reduce deliveries for the next month. Which step of the strategic marketing planning process is Molly engaged in?

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sandlee09 sandlee09

19-09-2019

Answer:

Marketing Mix

Explanation:

According to my research on the strategic marketing planning process, I can say that based on the information provided within the question Molly is engaged in the Marketing Mix step of this process. This step focuses on Product Development, Pricing, Promotion, and Distribution. Which the ones in bold are what Molly is doing.

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