Answer:
This approach is an example of Product from four Ps.
Explanation:
The case describes the 'product' element of the four ps of marketing mix. 'familiar with the twist' approach is used to describe the donuts which are classified as products of Dunkin Donuts. Product is a crucial element as this is what customers pay for therefore it is important understand their life cycle. The type of product also determines the price to be charged.
