Which compononet of the tri-component attitude model includes a consumer's emotions or feelings about a particular product or brand?

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05-09-2019
Business

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Which compononet of the tri-component attitude model includes a consumer's emotions or feelings about a particular product or brand?

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gadaj gadaj · Answer 1 · 2019-09-09T21:26:26+02:00

Answer: According to the Consumer Behaviour-Attitude, the attitude component is the one that relates to consumer's emotions or feelings about a particular product or brand.

Explanation: A consumer's emotions or feelings about a particular product or brand is generally a reaction to the cognitive aspect of the attitude. Our emotional state may amplify positive or negative experiences, wich then have and effect on our attitude.