Question

Pow Research center is a nonpartisan polling organization that provides information about issues, attitudes, and trends shaping America. In a recent poll, Pew researchers found that 47% of American adult respondents reported getting at least some local news on their cell phone or tablet computer (Pew Research website, May 14, 2011). Further findings show that 42% of respondents who own cell phones or tablet computers use those devices to check local weather reports and 37% use the devices to find local restaurants or other businesses.

Do you think the Pew researchers conducted a census or a sample survey to obtain their results? Why?

Answer 1

Remember that the difference between census and a sample survey is that in a census you take all the people of population in consideration in the study, and in the sample survey you take a part of that population in consideration to survey.

SO here if you check the problem it says that "in a recent poll, Pew reserchers found that 47% OF AMERICAN ADULT RESPONDENTS"

that is the population of the study that you want to focus, but there are a billion of american adult in US right? so its impossible that this company Pow Research made a census if you consider that a billion of people in US is almost infinite number for a company with a finite number of employees.

Also remember that a company has a budget to consider every month or every year, so to make a census or a sample survey it takes time and money, just to survey 10 people in a streeth of US cost money so if you want to reduce cost you might need to do a sample survey instead of a census.