Question

When American Airlines decided to review new ideas aimed at first-class passengers on very long flights, like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV, their first step in the marketing research process was to ________.

Answer 1

Answer:

define the problem and research objectives

Explanation:

According to my research on the marketing research process, I can say that based on the information provided within the question their first step was to define the problem and research objectives. This allows the company to come up with the right strategy for this specific situation in order to achieve their objectives.

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