Question

A large software manufacturer attempts to lock in customers by making it difficult for them to substitute their software with one from another company. The strategy used by the company is referred to as ________.

Answer 1

Answer:

Switching Costs

Explanation:

According to my research on different business marketing strategies, I can say that based on the information provided within the question this strategy can be referred to as Switching Costs. In economics and business marketing Switching costs refers to  the costs that a consumer incurs as a result of changing brands, suppliers, or products.

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