Question

What’s the view rate of a Google Ads campaign that shows 10,000 impressions, 900 views, and 300 clicks?

Answer 1

Answer: 0.09

Explanation:

Given that,

Google Ads campaign that shows:

Impressions = 10,000

Views = 900

Clicks = 300

View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions

View rate refers to the number of views our video receives divided by the number of times our ad is shown i.e impressions.

Therefore,

View rate = $\frac{Number\ of\ views}{Impressions}$

                = $\frac{900}{10,000}$

                = 0.09