Answer:
evoked set
Explanation:
Evoked set
The group or the collection of the possible brand of items , the consumer or the buyer is narrowing down , out of all the other products , These selected brands or items are characteristic as the Evoked set .
These brand could be the well trusted or most familiar brands and which immediately comes on the mind of the customer .
Hence , in this case , Tom is short listing from a selected brands to decide his candy bar .
