Answer: Gloria buying Crest as her mother did is an example of "intergenerational brand transfer."
Explanation:
Consumers grow up using certain name brand products in their home and after they move out and began their own families, they usually purchase the same brands. The companies use this for their branding and ad campaigns to help sell their products. Some of the main items that are commonly transferred from generations are laundry detergent, mayonnaise, orange juice, toothpaste, and cooking oils.
