Question

As the US has become more health conscious, we have seen many fast food chains like McDonalds and Burger King introduce healthier offerings like grilled chicken and salad options. This is an example of what course concept

Answer 1

Answer: Category points of parity

Explanation:

The category points of parity includes the elements of sales and production that a brand should posses so that consumers can consider the products useful and benificial for them.

The given situation is the example of category points of parity this is because of the fact that fast foods are considered by public unhealthy. Healthier offerings can encourage the public useful for their health.