Question

Jeanne Bowman is an active, healthy, 80-year-old widow and mother of five grown children who range in age from 42 to 60 years old. She is well-informed and very conservative in her social and political views. Like many people in her age group, she is cautious when it comes to high-technology products, but in the last three years, she has purchased a cell phone and learned to use e-mail, mainly due to the urging of her children and friends. She has just decided to purchase a DVD player because she watched a DVD movie at her daughter's home and really liked the quality of the picture. As was the case with her other high-tech purchases, a family member will accompany her when she buys the DVD player. Regarding Jeanne's adoption of DVD technology, she seems to be in the ________ group.

Answer 1

Answer:

Regarding Jeanne's adoption of DVD technology, she seems to be in the late majority group.

Explanation:

There are 5 different types of technology adoption according to the type of customer in question: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. Jeanne belongs to the Late Majority group, in which people (usually very skeptical) acquire an innovation after common members of his/her society have done so.