Question

Part of the growth strategy for Yum! Brands, the parent company of KFC, Pizza Hut, and Taco Bell, is expansion of its current fast-food businesses into new markets, such as China, Russia, and India. This type of expansion would be a __________ strategy.

Answer 1

Answer:

Market Development

Explanation:

According to my research on the different categories of strategies used by different multinational and international companies, I can say that this type of expansion used by Yum! brands would be a Market Development Strategy. This is because Market Development is defined as a "growth strategy that  identifies and develops new market segments for current products." Which is what Yum! is planning on doing by expanding into China, Russia, and India.

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