Answer:
The segment with the most abundant resources in the VALS framework is known as innovators.
Explanation:
In the VALS framework, there are different types of VALS segments based on the two concepts of understanding consumers: primary motivation and resources
The innovators segment includes consumers that are sophisticated, successful, have highest incomes and self-esteem and have the most abundant resources that can be used to indulge in all or any desired self-orientation.
Therefore, the segment with the most abundant resources in the VALS framework is known as innovators.
