Question

The firm that allows customers to select from a variety of standard options to create the service or product of their choice is practicing A. channel assembly. B. postponement. C. mass customization. D. None of the above.

Answer 1

Answer:

"mass customization"

Explanation:

According to my research on the different marketing tactics that exist within companies, I can say that the marketing strategy being described within the question is called "mass customization". This strategy uses a computer aided system to combine the low cost mass production process with the adoption of individual customization.

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