Question

According to the international product life cycle theory, in which of the following stages is a good produced in the home country because of uncertain domestic demand and to keep production close to the research department?

Answer 1

Answer:

The answer is new product stage.

Explanation:

At the introduction stage the product enters the market and the business seems to have a foothold on the sales ladder:

- Establishing the brand and assuring the market the quality of the new product.

- A policy of low prices to reach the market, although with little competition, the price may be high initially to recover development costs.

- Selection of a distribution model to bring the product to market.

- Product promotion aspiring to the specific public as online forums.