Question

Lupebel is a company that sells cosmetic products. The quality of Lupebel's products are high and its prices are reasonable. However, the company takes little effort to market them to the right customers. Lupebel's marketing strategies are not any different from its competitors'; and the company does not portray its product advantages and low pricing in its advertisements. In the context of customer satisfaction, which of the following traps did Lupebel most likely fall into?

A. Limited relationship
B. Full partnership
C. Underpromising
D. Foretokening

Answer 1

Answer:

A. Limited relationship

Explanation:

Limited relationship refers to the low connection between potential clients and the brand. There is not full knowledge about the product, so the possible clients do not have enough information about the product to take it into account for a product purchase decision. When there is a limited relationship the clients are willing to eliminate the potential product of their possibilities. I this case, it is more possible due to the high prices comparison between Lupebel and its competitors