The prototype model
According to the prototype model, when people evaluate whether a given item reflects a certain concept, they compare the item with the most typical item(s) in that category and look for a "family resemblance" with that item's properties.
The reason why the answer "the prototype model" would be the correct answer because the scenario that was describe best fits what the prototype model is.
When people look at an item, they would compare it to other similar items that are within the market to see if it's any better. People also tend to see a "family resemblance" in the product, meaning that they see if their family could use the product or they've been using the product for some time.
This process is a development for people to see if they would choose an item over a typical item in the market.
