Answer:
B. Marital status
Explanation:
With an increasingly competitive market, finding a way to gain more visibility and attract consumers is no longer just a differentiator, becoming a staple for companies to remain firm and strong.
To achieve this, it is necessary to know what influences the consumer's decision and, from this valuable information, to analyze what leads the customer to refuse or accept a product.
To better understand consumer behavior, we need to think about their journey first. Next, it is very important to focus on the elements that influence it. Among the social elements, the individual is influenced by Hobbies, Lifestyle, Culture and Peer group.
