Question

Luna wanted to convince the technology department at her company to install new accounting software. Some staff members supported the change, a few were opposed, and most were undecided. Luna realized that the undecided group was her ___________, so she focused most of her effort on them.
a. majority audience
b. target audience
c. projected audience
d. focus audience
e. central audience

Answer 1

Answer:

d. focus audience

Explanation:

Luna realized that the members who were blocking the success of her goal were the members who were still undecided about joining the new software. Thus, Luna elected them as her focus audience, that is, it is these people she should focus on to explain the benefits of the new software and thus lessen their resistance to the product she wants to implement.