The goods people purchase can act as signals of identification, permitting consumers to construct, explicit and speak useful records approximately their self-picture to themselves and to others. Clients now do not best purchase products, but life.
Do the brands we buy define our identity?
The brands we purchase and the manufacturers we partner with frequently make powerful statements about us to ourselves in addition to others”. Tons of studies have supported the notion that brands are emblems of identification, and regarded as vehicles for expression for purchasers.
How does identity affect consumer behavior?
At the awareness stage, stimuli frequently turn out to be related to identities once they represent the client's personal personality traits, replicate an applicable self-image, or embody the “kind” of person that the client aspires to assume.
Learn more about identity here https://brainly.com/question/7331447
#SPJ2
